Privacy Policy
Last Updated: January 2026
brightestsmile.co.uk ("we," "us," "our," or "Company") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website.
Information We Collect
We may collect information about you in a variety of ways. The information we may collect on the site includes:
- Personal Data: Name, email address, and contact information you voluntarily provide
- Technical Data: IP address, browser type, operating system, and device identifiers
- Cookie Data: Information stored via cookies and similar tracking technologies
- Usage Data: Pages visited, time spent on site, links clicked, referral sources, and interaction patterns
- Location Data: General location derived from IP address to verify UK eligibility
How We Use Information
We use the information we collect for the following purposes:
- Analytics and performance tracking to understand user behaviour and improve site functionality
- Affiliate tracking and commission verification with casino partners
- Personalising content and recommendations
- Compliance with legal and regulatory obligations
- Fraud prevention and security measures
- Marketing communications (only with your consent)
- Responding to your inquiries and customer support
Cookie Policy
We use cookies and similar technologies to enhance your experience on brightestsmile.co.uk. Our cookies include:
- Essential Cookies: Required for site functionality and security
- Analytics Cookies: Track user behaviour using services such as Google Analytics
- Affiliate Cookies: Monitor referrals and affiliate commissions from partner casinos
- Marketing Cookies: Enable targeted advertising and retargeting campaigns
You can control cookies through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Please note that disabling cookies may affect site functionality. For more details, visit aboutcookies.org.
Third-Party Links
brightestsmile.co.uk contains links to external websites, including online casinos and affiliate partners. We are not responsible for the privacy practices of these third-party sites. We strongly encourage you to review their privacy policies before providing any personal information or engaging in gambling activities. Your use of linked sites is governed by their own terms and privacy policies, not ours.
Your Rights
Under UK data protection law (including the Data Protection Act 2018 and UK GDPR), you have the following rights:
- Right of Access: Request a copy of your personal data
- Right to Rectification: Correct inaccurate or incomplete information
- Right to Erasure: Request deletion of your data ("right to be forgotten")
- Right to Restrict Processing: Limit how we use your information
- Right to Data Portability: Receive your data in a structured, commonly used format
- Right to Object: Opt-out of marketing communications and certain processing activities
- Rights Related to Automated Decision-Making: Object to decisions based solely on automated processing
To exercise these rights, please contact us using the details below.
Data Retention
We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by law. Typically:
- Personal data for newsletter subscriptions is retained until unsubscribed
- Analytics and usage data is retained for up to 12 months
- Affiliate tracking data is retained for the duration of our partnership agreements plus 6 months
- Data required for legal or tax purposes is retained for 6 years
If you request deletion of your data, we will remove it promptly unless legal obligations require retention.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your rights, or have concerns about how we handle your data, please contact us:
Email: privacy@brightestsmile.co.uk
You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk if you believe we have violated your data protection rights.